With the growth in demand for sustainable products bring the growth of greenwashing, a marketing tactic that presents companies as environmentally friendly or adopting sustainable practices without any proof that they act as they claim. With labels like “organic”, “eco-friendly”, “green” or “all-natural” sprouting up on products throughout a variety of industries, it is hard to know the truth behind the marketing. Who is protecting consumers against this greenwashing? Starting in 2025 & 2026, the Canadian government and the European Union are taking a stand on these aloof labels and putting policies in place to protect consumers from misleading sustainability claims.